Updated: Sep 4, 2018
Balancing the lifestyle of creativity and revenue being accrued is a difficult but not impossible task. Some questions you must ask yourself:
· Are you willing to sacrifice some of your artistic freedom for the one day that you earned so my profit that you can create whatever you want and still sell?
· What crowd does your vision appeal to?
· How versatile is your brand in terms of appealing to different markets?
· Can make you other creatives feel comfortable while still appealing to other entrepreneurs?
· Does your brand maintain the modern-day professionalism that separates your art from just being a concept to a brand that appeals to everybody?
There are many more question creative business people ask themselves and this excerpt will include examples of my observations of several entrepreneurs in the area. Below are my three examples:
Example 1: DavidJTheVirgo and The Lunchtable Blog Show LLC.
Every time I’m around David, he always has new ambitions and prospective ideas being developed. That caters from new merchandise, website improvements, new concepts to improve his brands, and balancing his own brand with the brands he owns. One technique I seen him do is separating each constituent in his company to ensure that the business aspects do not interfere with the creative aspects. It’s key to any brand maintaining longevity is to make clear to creatives and sales people under your brand that you must not mix the two because both avenues needing full effort. If you just focus on the business and not the creativity, it’s like driving the most beautiful car in the world without a name that will sell it. If you have all creativity and not business, it’s like driving a Mercedes without the proper care it needs to last for years. Balance and sperate your business constituents form your creative nature.
Example 2: XOA Lifestyle clothing and RAGE Clothing
Being a brand ambassador and learning business from the fine entrepreneurs who run the clothing brad XOA Lifestyle, the term versatility was really etched into my mind. They made sure they have a product that can cater to sneaker reviewers such as PatIsDope to clients that they recently styled at the Oscars. When you have an artistic vision, it must come with the ability to evolve. This versatility showcases the ability to show that you care about everybody you pitch your client to and not just the crowd you naturally attract. Another brand that shows great mass appeal is RAGE. The team behind RAGE has sold wonderfully etched clothing to client from college students to former professional athletes. Now, speaking to one of their founders Tyler, he wants to develop the brand into a brand that not only sells quality apparel but also gives back. RAGE has recently given books to charity drives and even started an autism awareness campaign. The lesson to learn from these two brands are to be able to make your art multi-dimensional.
Example 3: Tae Sweizy and The Daily Entertainment LLC.
My business partner and one of my mentors who has always taught me to “always keep your art documented so people won’t criticize your art as just a sloppy vision.” As in any business, always keep your licenses, visons, ideas, event treatments, and employee payment on record so that your team knows that you’re not only creative but also trustworthy enough to work with. It also gives your clients a sense of comfortability because organization shows how fluid your brand is. I have literally seen and had phone conversations with Tae on documenting every business constituent we go through. He does this to make sure as while we grow, we get cleaner not sloppier. The lesson from this is that organization is key!
Case study Instagrams: